Amy Roskelley, founder of Health Beet

Hi, I’m Amy Roskelley

I help women over 40 lose weight and keep it off with high-protein, calorie-counted recipes and simple portion control, the same way I lost mine.

I’m the founder of Health Beet, a health educator with a degree in Community Health from BYU, and an ACE Certified Personal Trainer. You can still eat the food you love and reach your goals. I’ll show you how.


My weight loss story

I have always loved cooking, eating, and spending time in the kitchen. And, it showed. I struggled with my weight from a very young age, despite eating a relatively healthy diet and exercising most of my life.

I finally lost the weight by eating three meals a day, eating mindfully and practicing portion control. Read part 1 of my weight loss story here.

For the last 20 lbs, I relied on strength training, tracking and calorie counting. In 2020 I used that approach to get ready for my first NPC Wellness show in Utah, where I took first place in the True Novice class. You can read about it in my bikini transformation.

Amy Roskelley before and after weight loss transformation

My #1 health tip

My #1 weight loss and maintenance tip is to stop eating between meals and count calories! That’s it. I’ve reached every goal by doing these two things.


Start here

If you’re new, these are the best places to begin:


How I create my recipes and nutrition info

Every recipe on Health Beet is made in my own kitchen. I write each one around a calorie and protein goal, and I list the exact ingredients and amounts I use.

Calories and macros are calculated from those ingredients and shown with each recipe. They’re estimates, so your numbers will vary with the brands you buy. I update older posts when I improve a recipe or learn something new.

Health Beet is for education, not medical advice. Please talk with your doctor before making big changes to your diet or exercise. Read my full disclaimer and privacy policy.


My health and nutrition credentials

  • Bachelor of Science in Community Health, BYU (Brigham Young University)
  • Master’s degree in Business, University of Utah
  • Certified Personal Trainer, ACE Fitness
  • Certified Nutrition and Wellness Consultant, AFPA (American Fitness Professionals and Associates)
  • Certified Mind Body Eating Coach, Institute for the Psychology of Eating
  • RRCA Level 1 Running Coach
  • UESCA Ultrarunning Coach
  • Certified Personal Chef (IAP College & Career) and Park City Culinary Institute graduate
  • USPCA (Personal Chef Association) member
  • American Red Cross CPR & First Aid certified

My education and career

I started my career in the health field in 1998, when I graduated from BYU in Community Health. Although I wasn’t at a weight I was comfortable with, I went to work at the Utah State Department of Health, counseling people about healthy habits.

At the health department I learned a lot about habits and behavior around food. Everyone wanted to eat healthier, feed their family balanced meals, and stop overeating. That’s still what I help people do today.


Why I created portion control plates

Using a divided plate for proper portions of protein, grains, fruit and veggies helped me and my kids feel healthy and happy. Balanced nutrition, without cutting out any food groups, can be the #1 way to get to a healthy weight without feeling deprived.

I developed my first portion control plate for kids back in 2007 and started a website, Superhealthykids.com, to sell it. From 2007 to 2018 I built a community of millions of parents there who wanted to feed their families better. The plates taught kids what to eat and reminded parents to keep their own meals in balance.

In January 2019 I sold my ownership in Super Healthy Kids. My kids had grown up and I wasn’t feeding broccoli to toddlers anymore! I rebranded the plates and launched Health Beet. Today those plates are a #1 seller on Amazon, used by more than 100,000 families. See the Health Beet portion plates.

Health Beet is where I share everything I’ve learned: the recipes, meal plans and portion control tips that helped me lose weight and keep it off.


Books and press

My recipes and tips have been featured in the New York Times, Family Fun Magazine, Deseret News, UV Magazine, KSL Studio 5 and ABC4’s Good Things Utah, plus podcasts like Food Blogger Pro and The Nourished Child. See all my press and TV segments.

I’m also the author of four cookbooks and meal plan books:

  • 201 Smoothies and Juices for Kids
  • Build Your Best Body: 1200 Calorie 30 Day Meal Plan
  • Build Your Best Body 1500 Calorie Meal Plan: Lose Weight While Eating Great
  • 100 Calorie Snacks: One Hundred Recipes for Snacks Under 100 Calories

Find them on my Amazon author page and Simon & Schuster author page.


Life outside the kitchen

I’m a mom of three grown kids who really do eat healthy food, most of the time. We live in Utah, so we love to explore the mountains, hike the deserts, and kayak down the rivers.

Running is 100% my favorite pastime. I’ve run 4 marathons and many half marathons, and these days I do a lot more strength training too.

Amy Roskelley family picture

Get my free meal plan

Want to see exactly what a calorie deficit looks like on a plate? Grab my free 7-day 1500 calorie meal plan and join my email list for new recipes.

Find me around the web

See everything I’ve written, or contact me at contact@healthbeet.org.